Daniel James
Founder, Creative Producer/Director, Videographer
I started Fire and Light Creative because I believe stories have the power to connect us, move us, and make a lasting impact.
After nearly 20 years working in film, television, and media, I’ve learned that the heart of every great project comes down to three things: authenticity, craft, and collaboration. Those values guide everything I create.
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Whether I’m working with a business to capture its brand story, helping a not-for-profit share its impact, or teaming up with fellow creatives, my goal is always the same - to craft work that feels genuine, human, and memorable.
What our Clients say
Will Smith
Director
JCP Youth
" I have had the privilege of employing Daniel for a number of videographer projects over a 12-month period. The end products were well beyond my expectations. Each video produced a great result on social media and lifted our company’s engagement. I recommend Daniel and his work for any person and project – it has been a pleasure working with him. "